- Analysis of current marketing initiatives in different spaces (digital, content, direct, etc.)

- Identify current markets and desired target markets

- Develop brand identity (visual and messaging/language)

- Create Visual Concept Guide including mockups of branding, marketing and digital assets

- Establish implementation plan and set up for implementation, including training of key employees to maintain new strategy

- Analysis of current operations and systems

- Research for best fitting options

- Transition and Implementation of new softwares and systems

- Systems/Operations Training (manuals and/or in person) for team (employees and executives)

- Establish and execute new brand vision

- Logo redesign/evolution

- Brand Guide including mockups of branding, marketing and digital assets

- Custom website design with up to 5 pages

- New/updated relevant copy language

- Photo placement

- Basic site SEO

- 30 hours a month at your disposal - includes weekly virtual check ins, weekly email recaps, and 1 in person meeting a month (if applicable)

- Establish overall monthly goals and key initiatives for completion at the beginning of each month

- Define scope of each project